Privacy Policy

Last updated: May 2026

We will keep this straightforward. You came here to understand how SKYLRK handles your information — not to wade through three pages of legal language that says nothing useful. Here is exactly what we collect, why we collect it, and what we do with it.

Who We Are

SKYLRK is an independent streetwear brand based online at skylrkco.shop. We sell graphic hoodies, sunglasses, and accessories directly to customers worldwide. When you buy from us, interact with our site, or sign up for updates, you are sharing information with us — and this policy explains how we treat it.

If you have questions about anything here, you can reach us directly at the contact details on our Contact page. We are a small team and we actually read what comes in.

What Information We Collect

Information You Give Us

When you place an order, create an account, or get in touch with us, you share information directly. This includes:

  • Your name and delivery address
  • Your email address
  • Your phone number if you provide one
  • Payment details — handled entirely by Shopify Payments and our payment processors, not stored by us
  • Any messages you send through our contact form

We only ask for what we need to process your order and communicate with you about it. Nothing beyond that.

Information Collected Automatically

When you visit skylrkco.shop, our site collects some information automatically through standard web technologies. This includes:

  • Your IP address and approximate location (country/region level)
  • The browser and device you are using
  • Pages you visit and how long you spend on them
  • Where you came from before arriving on our site (e.g. a Google search or a social media link)
  • Items you view or add to your cart

This data is used to understand how our site performs and how people navigate it — not to build a personal profile of you.

Cookies

Our site uses cookies — small files stored on your device. Some are essential for the site to function (keeping your cart intact, keeping you logged in). Others are analytics cookies that help us understand traffic patterns. And if you have seen SKYLRK ads after visiting our site, that is retargeting cookies at work.

You can manage your cookie preferences through the cookie consent banner when you first visit the site, or through your browser settings at any time. Blocking essential cookies will affect how the site functions. Blocking analytics and marketing cookies will not affect your shopping experience.

How We Use Your Information

We use the information we collect for the following purposes:

To process and fulfill your orders. Your name, address, and contact details are used to confirm your purchase, arrange shipping, and communicate with you about your order status. Without this we literally cannot send you anything.

To handle returns and refunds. If something is not right with your order, we need your original order information to process a return or replacement. See our Returns Policy for full details.

To send you updates you have asked for. If you sign up for SKYLRK emails, we use your email address to send you information about new drops, restocks, and promotions. Every email includes an unsubscribe link — one click and you are off the list.

To improve the site. Anonymised analytics data helps us understand what is working and what is not on skylrkco.shop. We look at this data in aggregate, not at individual user level.

To protect against fraud. Like any online store, we monitor for unusual activity to protect both our customers and our business.

Who We Share Your Information With

We do not sell your data. We do not trade it or hand it to third parties for their own marketing purposes. Full stop.

We do share limited information with the services that allow us to operate:

Shopify powers our store and handles the core infrastructure of every order, including checkout and payment processing. Your order data lives within Shopify’s systems.

Shipping carriers — including services such as USPS, UPS, and DHL depending on your location — receive your name and delivery address to get your order to you.

Shopify Payments and Stripe handle your card details securely through PCI-compliant infrastructure. We never see or store your full payment information ourselves.

Google Analytics receives anonymised traffic data to help us understand site performance. No personally identifiable information is passed to Google Analytics.

Our email marketing platform — currently [insert your tool: e.g. Klaviyo / Mailchimp] — stores your email address if you have subscribed to our list. You can unsubscribe at any time.

All third-party services we use are required to handle your data in compliance with applicable privacy law.

How Long We Keep Your Data

Order information is retained for as long as legally required for tax and accounting purposes — typically seven years. After that, it is deleted.

If you have an account with us and request that it be deleted, we will remove your personal data from our active systems. Some information may remain in backup records for a short period before being permanently purged.

Email subscribers remain on our list until they unsubscribe. If an email address becomes inactive over an extended period, we will remove it from our active list.

Your Rights

Depending on where you are located, you have rights over your personal data. These include the right to access it, correct it, request its deletion, restrict how we process it, or ask us to export it in a portable format.

If you are based in the European Union or United Kingdom, these rights are protected under GDPR and UK GDPR respectively. If you are based in California, you have additional rights under the CCPA including the right to know what data we collect and to opt out of any sale of that data — though we do not sell data, so the latter does not apply here.

To exercise any of these rights, contact us through our Contact page. We will respond within a reasonable timeframe — usually within a few days.

You also have the right to lodge a complaint with the relevant data protection authority in your country. In the UK that is the ICO (ico.org.uk). In the EU it is the supervisory authority in your member state. We would always prefer you come to us first so we can sort it out directly.

Security

Our store runs on Shopify, which maintains PCI DSS Level 1 compliance — the highest level of payment security certification available. All connections to skylrkco.shop are encrypted via HTTPS. Payment processing is handled by Shopify Payments and Stripe, neither of which passes full card data through our systems at any point.

We keep our third-party integrations limited and reviewed. No system is completely immune to risk, but we take security seriously and we are not complacent about it.

Children

We sell to adults. If you are under 16, this store is not for you and we do not want your data. If you believe someone under 16 has placed an order or created an account, contact us and we will delete their information promptly.

Governing Law

This privacy policy is governed by the laws of [insert your country/state — e.g. England and Wales / the State of New York]. Where SKYLRK is required to comply with additional regional frameworks — including GDPR for EU customers and UK GDPR for UK customers — we do so. If you are unsure which framework covers your situation, contact us and we will point you in the right direction.

Changes to This Policy

If we make meaningful changes to how we handle your data, we will update this page and change the date at the top. For significant changes, we may also notify active customers directly by email. We recommend checking this page occasionally if privacy matters to you.

Contact

Questions, requests, or concerns about how SKYLRK handles your information — reach us through the Contact page at skylrkco.shop. We will get back to you.